“Pink Dragon is the leadership upgrade I wish I’d had a decade ago. Jepsen writes with disarming clarity about rooms that test your competence and your dignity, then gives you a repeatable playbook: arrive early, observe more than you speak, choose your presence before your words, and use fire with purpose. It’s humane, high-performance, and instantly actionable.” 

“World-class experiences look effortless only because leaders absorb the chaos before anyone goes onstage. Pink Dragon codifies that discipline—regulate first, read the room, then use fire sparingly to move people and outcomes. Sona’s five-minute ‘Dragon Moves’ are the kind of practical rituals operations leaders can run at scale to keep teams focused, safe, and inspired. This is leadership that builds people while it delivers results.” 

“Building large-scale solar carports teaches you a simple truth: swagger doesn’t pour concrete, and it doesn’t pass inspection. Calm, disciplined leadership does. Pink Dragon captures the operating system I want on every job site and in every boardroom—regulate first, read the room, then use fire sparingly to move people and outcomes. I’ve watched teams burn out under constant blaze; this book shows how to deliver speed without setting the culture on fire. What I respect most is that it’s humane and measurable at the same time. Clients get transparency instead of theater. The result is projects that finish stronger and people who want to come back for the next one. If you manage vendors, capital, or crews in the real world, Pink Dragon is the practical edge. I’ll be putting copies in our bid room and our break room.” 

“Brand and leadership share a simple law: if you need a megaphone, you don’t have a message—you’re grandstanding. Pink Dragon is the opposite. Sona teaches you to regulate first, read the room like a connoisseur, and use fire as finishing salt, not gravy. The result is influence that tastes clean and lingers. If swagger is sparkles, Pink Dragon is craft. Less show, more substance.”

“If you lead in high-tempo, male-dominated environments, read this. Jepsen shows how to regulate your nervous system, calibrate your presence, and deliver the one sentence that resets the table. It’s compassionate, unsentimental, and immediately useful.”

“On a trading desk you learn fast: loud isn’t alpha—control is. Pink Dragon gives leaders the real edge with repeatable reps that compound into conviction and cleaner execution. You make fewer impulsive bets, survive the drawdowns, and create convex results in people and P&L. If you manage money or people, this unique book is your asymmetric advantage.”